Design thinking for visual communication

• Tác giả: Gavin Ambrose, Paul Harris
• Ngôn ngữ: eng
• ISBN-13: 978-1472572714
• Ký hiệu phân loại: 741.6 Graphic design, illustration, commercial art
• Thông tin xuất bản: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishihng PIc, 2015
• Mô tả vật lý: 192 pages : , illustrations (moslty color) ; , 23 cm.
• Bộ sưu tập: Kiến trúc, nghệ thuật, hội họa
• ID: 104236
• Chủ đề: 1. Communication in design; 2. Design; 3. Graphic arts; 4. Graphic design (Typography); 5. DESIGN / General; 6. DESIGN / Graphic Arts / General

Tóm tắt

"An introductory guide to generating creative ideas and concepts for graphic designers"-- Provided by publisher."How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- Provided by publisher.