Luxury online : styles, systems, strategies

• Tác giả: Uché Okonkwo
• Ngôn ngữ: eng
• ISBN-10: 0230555365
• ISBN-13: 978-0230555365
• Ký hiệu phân loại: 658.872 Telemarketing and direct marketing both formerly 658.84
• Thông tin xuất bản: Basingstoke : Palgrave Macmillan, 2010.
• Mô tả vật lý: xxiv, 360 p. : , ill. (chiefly col.) ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 104398
• Chủ đề: 1. Electronic commerce; 2. Luxuries--Marketing; 3. Luxury goods industry; 4. Luxuries / Marketing; 6. Luxusgut; 7. Luxusgütermarkt; 8. Marketing; 9. Online-Marketing

Includes bibliographical references (p. 331-336) and index.

Tóm tắt

This title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.