Marketing research : tools & techniques

• Tác giả: Nigel Bradley
• Ngôn ngữ: eng
• ISBN-10: 019965509X
• ISBN-13: 978-0199655090
• Ký hiệu phân loại: 658.83 Market research
• Thông tin xuất bản: Oxford : Oxford University Press, 2013
• Mô tả vật lý: xx, 527 pages : , illustrations ; , 25 cm
• Bộ sưu tập: Khoa học ứng dụng
• ID: 104639
• Chủ đề: 1. Marketing research

Includes bibliographical references and index

Tóm tắt

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.