Advertising age : the principles of advertising and marketing communication at work

• Tác giả: Margaret Duffy, Esther Thorson
• Ngôn ngữ: eng
• ISBN-10: 1111528756
• ISBN-13: 978-1111528751
• Ký hiệu phân loại: 659.1 Advertising
• Thông tin xuất bản: Mason, OH : South-Western Cengage Learning, 2012
• Mô tả vật lý: xvi, 176 p. : , ill. ; , 28 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 146258
• Chủ đề: 1. Advertising--United States; 2. Advertising

Includes bibliographical references and index.

Tóm tắt

The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices. [From publisher description.]