Handbook of research on global fashion management and merchandising

• Tác giả: Chitra Buckley, Alessandra Vecchi
• Ngôn ngữ: eng
• ISBN-13: 978-1522501107
• Ký hiệu phân loại: 746.9/2068 Other textile products
• Thông tin xuất bản: Hershey : Business Science Reference, An Imprint of IGI Global, 2016
• Mô tả vật lý: xxxv, 862 pages ; , 29 cm.
• Bộ sưu tập: Sách tra cứu
• ID: 146393
• Chủ đề: 1. Branding (Marketing); 2. Business logistics; 3. Fashion merchandising

Includes bibliographical references (pages 738-846) and index.

Tóm tắt

"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"-- Provided by publisher.