Return on engagement : content strategy and web design techniques for digital marketing

• Tác giả: Kate Eyler-Werve, Tim Frick
• Ngôn ngữ: eng
• ISBN-10: 0415844614
• ISBN-13: 978-0415844611
• Ký hiệu phân loại: 658.872 Telemarketing and direct marketing both formerly 658.84
• Thông tin xuất bản: Burlington, MA Focal Press, 2015.
• Mô tả vật lý: 257 pages : , colour illustrations ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 146624
• Chủ đề: 1. Internet marketing; 2. Social media--Marketing; 3. Strategic planning

Includes bibliographical references and index.

Tóm tắt

Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.