Product Recommendations in E-Commerce Retailing Applications

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Tác giả: Nicolas Knotzer

Ngôn ngữ: eng

ISBN-13: 978-3631754528

Ký hiệu phân loại: 658.872 Telemarketing and direct marketing both formerly 658.84

Thông tin xuất bản: Bern : Peter Lang International Academic Publishers, 2018

Mô tả vật lý: 1 electronic resource (222 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 183780

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.
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