Praxishandbuch Online - Fundraising

• Tác giả: Björn Lampe, Angela Ullrich, Kathleen Ziemann
• Ngôn ngữ: ger
• ISBN-13: 978-3732833108
• ISBN-13: 978-3837633108
• ISBN-13: 978-3839433102
• Ký hiệu phân loại: 361.7630681 Private action
• Thông tin xuất bản: transcript Verlag, 2015
• Mô tả vật lý: 188
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 189567
• Chủ đề: 1. Management & management techniques

Tóm tắt

The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.