Understanding Business

• Tác giả: Nickels William G, McHugh James M, McHugh Susan M
• Ngôn ngữ: eng
• ISBN-10: 0072538767
• Ký hiệu phân loại: 650 Management and auxiliary services
• Thông tin xuất bản: New York : McGraw-Hill, 2005
• Mô tả vật lý: 707 tr. ; , 28 cm
• Bộ sưu tập: Khoa học ứng dụng
• ID: 18959
• Chủ đề: 1. Business--Vocational guidance; 2. Business; 3. Industrial management

Tóm tắt

 
- Chapter 1 Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.
 
- Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth
 
- Chapter 3 Competing in Global Markets
 
- Chapter 4 Demonstrating Ethical Behavior and Social Responsibility
 Appendix: Working within the Legal Environment of Business
 
- Chapter 5 Choosing a Form of Business Ownership
 
- Chapter 6 Entrepreneurship and Starting a Small Business
 
- Chapter 7 Management, Leadership, and Employee Empowerment
 
- Chapter 8 Adapting Organizations to Today’s Markets
 
- Chapter 9 Producing World-Class Goods and Services
 
- Chapter 10 Motivating Employees and Building Self-Managed Teams
 
- Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
 
- Chapter 12 Dealing with Employee-Management Issues and Relationships
 
- Chapter 13 Marketing: Building Customer and Stakeholder Relationships
 
- Chapter 14 Developing and Pricing Products and Services
 
- Chapter 15 Distributing Products Quickly and Efficiently
 
- Chapter 16 Today’s Promotional Techniques
 
- Chapter 17 Using Technology to Manage Information
 
- Chapter 18 Understanding Financial Information and Accounting
 
- Chapter 19 Financial Management
 
- Chapter 20 Securities Markets: Financing and Investing Opportunities
 
- Chapter 21 Understanding Money and Financial Institutions
 
- Chapter 22 Managing Personal Finances to Achieve Financial Securit.