Market engineering. A structured design process for electronic markets

• Tác giả: Dirk Georg Neumann
• Ngôn ngữ: eng
• ISBN-13: 978-3866440654
• Thông tin xuất bản: KIT Scientific Publishing, 2007
• Mô tả vật lý: 1 electronic resource (X, 280 p. p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 204081

Tóm tắt

In this book, the author provides a complete process for electronic markets design together with the required en-gineering methods. As such the book is unique applying tech-niques from engineering design to modern Information Systems and Economics. Mr. Neumann succeeds in presenting a generic but coherent approach that is an indispensable aid in designing markets.