Consumer Behavior and Marketing

• Tác giả: Matthew Reyes
• Ngôn ngữ: eng
• ISBN-13: 978-1789854688
• Ký hiệu phân loại: 658.8342 Management of marketing
• Thông tin xuất bản: London, UK : IntechOpen, 2020
• Mô tả vật lý: 1 electronic resource (142 p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 208105
• Chủ đề: 1. Sales & marketing

Tóm tắt

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.