Digital Communication Management

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Tác giả: Beatriz Peña-Acuña

Ngôn ngữ: eng

ISBN-13: 978-1789235142

ISBN-13: 978-1789235159

ISBN: intechopen.70959

Ký hiệu phân loại: 658.45 Communication

Thông tin xuất bản: IntechOpen, 2018

Mô tả vật lý: 1 electronic resource (178 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 235632

The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
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