Meta-Luxury [electronic resource] : Brands and the Culture of Excellence

• Tác giả: M Ricca, R Robins
• Ngôn ngữ: eng
• ISBN-13: 978-1137005663
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XVI, 224 p. , online resource.
• Bộ sưu tập: Metadata2
• ID: 306610
• Chủ đề: 1. Arts; 2. International business enterprises; 3. Leadership; 4. Management; 5. Marketing; 6. Strategic planning; 7. Technological innovations; 10. Business Strategy and Leadership; 11. Innovation and Technology Management; 12. International Business

Tóm tắt

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.