Electronic Business & Commerce [electronic resource]

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Tác giả: Michael Chesher, Rukesh Kaura, Peter Linton

Ngôn ngữ:

ISBN-13: 978-1447100775

Ký hiệu phân loại: 004 Data processing || Computer science

Thông tin xuất bản: London : Springer London : Imprint: Springer, 2003.

Mô tả vật lý: XIII, 442 p. , online resource.

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ID: 317159

Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process.
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