Advertising Progress : American Business and the Rise of Consumer Marketing

• Tác giả: Pamela Walker Laird
• Ngôn ngữ: eng
• ISBN-13: 978-1421434193
• Thông tin xuất bản: Baltimore, Md : The Johns Hopkins University Press, 2019
• Mô tả vật lý: 1 online resource (506 pages) : , illustrations
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 372158
• Chủ đề: 1. Advertising--Social aspects--United States; 2. Advertising--History--United States; 3. Publicite--Aspect social--États-Unis; 4. Advertising--Social aspects; 5. Advertising

Tóm tắt

Contains primary source material. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.