Place branding practice and scholarship: where we are and whither we may be going

• Tác giả: Robert Govers
• Ngôn ngữ: eng
• ISBN: /doi.org/10.4337/9781839107375.00031
• ISBN-13: 978-1839107368
• Thông tin xuất bản: Cheltenham Edward Elgar Publishing 2021
• Mô tả vật lý: 1 electronic resource (4 p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 376558
• Chủ đề: 1. Country-of-origin; 2. Place marketing; 3. KJC; 4. KJS; 5. KNSG

Tóm tắt

 2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life
  the economy
  society? This opinion piece ponders the question of how place branding will be judged and where it might go in the coming years.