Early warning : using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies

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Tác giả: Benjamin Gilad

Ngôn ngữ: eng

ISBN-10: 0814407862

Ký hiệu phân loại: 658.155 Management of income and expense

Thông tin xuất bản: New York : AMACOM, 2004

Mô tả vật lý: 268 p. : , ill.

Bộ sưu tập: Khoa học ứng dụng

ID: 40279

"The corporate landscape is littered with tales of once-strong companies that would still be dominant forces had they used a competitive early warning system (CEW). Gilad offers a powerful one-two punch of detailed examples (from companies like Microsoft, Procter & Gamble, IBM, General Electric, Daimler Chrysler, Shell Oil, and more) and clear parameters by which to measure CEW capabilities and shortcomings in your company." "When strategy falls out of step with market realities, the result is a condition the author calls "industry dissonance." Whether because of head-in-the-sand executives, "we've-always-done-it-this-way" culture, or the sudden success of a competitor, industry dissonance has been the death knell for many once-powerful corporations, as well as the people who ran them and untold thousands of employees. Competitive intelligence, deployed and interpreted through a strong CEW system, can mean the difference between dominance and irrelevance for any company - including yours."--BOOK JACKET.
Includes bibliographical references and index.
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