"Management: The Basics provides an introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: planning effective business strategy to meet goals
how successful marketing works
how organizations are structured and function
how to understand corporate finance
what affects how people work and effective human resource management
the importance of knowledge and culture." "This guide is for anyone who wants to understand what management is and how it works."--BOOK JACKET.
Includes bibliographical references and index.