Subject to change : creating great products and services for an uncertain world

• Tác giả: Peter Merholz
• Ngôn ngữ: eng
• ISBN-10: 0596516835
• ISBN-13: 978-0596516833
• Ký hiệu phân loại: 658.5/75 Management of production
• Thông tin xuất bản: Sebastopol, CA : O'Reilly Media, 2008.
• Mô tả vật lý: viii, 178 p. : , ill. ; , 23 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 145859
• Chủ đề: 1. Business planning; 2. Consumer behavior; 3. Consumers--Attitudes; 4. New products--Management; 5. Product management

Includes bibliographical references (p. [165]-169) and index.

Tóm tắt

"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.