Cross-cultural design for IT products and services

• Tác giả: Yee-Yin Choong, Thomas A Plocher, Pei-Luen Patrick Rau
• Ngôn ngữ: eng
• ISBN-10: 1439838739
• ISBN-13: 978-1439838730
• Ký hiệu phân loại: 004.019 Psychological principles
• Thông tin xuất bản: Boca Raton : CRC Press, 2013.
• Mô tả vật lý: xx, 239 p. : , ill. (some col.) ; , 24 cm.
• Bộ sưu tập: Công nghệ thông tin
• ID: 146826
• Chủ đề: 1. Communication in design; 2. Human-computer interaction; 3. Intercultural communication; 4. User interfaces (Computer systems); 5. COMPUTERS / Social Aspects / Human-Computer Interaction; 6. TECHNOLOGY & ENGINEERING / Industrial Health & Safety

Includes bibliographical references and index.

Tóm tắt

"With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services"-- Provided by publisher.