Race in the Marketplace [electronic resource] : Crossing Critical Boundaries

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Tác giả: Sonya A Grier, Anthony Kwame Harrison, Guillaume D Johnson, Kevin D Thomas

Ngôn ngữ: eng

ISBN-13: 978-3030117115

Ký hiệu phân loại: 658.8 Management of marketing

Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.

Mô tả vật lý: XIX, 283 p. 3 illus., 2 illus. in color. , online resource.

Bộ sưu tập: Tài liệu truy cập mở

ID: 304036

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.
- Chapter s are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
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