Big in Asia [electronic resource] : 25 Strategies for Business Success

• Tác giả: M Backman, C Butler
• ISBN-13: 978-1403914484
• Ký hiệu phân loại: 658 General management
• Mô tả vật lý: XII, 339 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 305836
• Chủ đề: 1. Culture; 2. Ethnology-Asia; 3. International business enterprises; 4. International economic relations; 5. Management; 7. Asian Culture; 8. International Business; 9. International Economics

Tóm tắt

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.