Business web strategy [electronic resource] : design, alignment and application

• Tác giả: Latif Al-Hakim, Massimo Memmola
• Ngôn ngữ: eng
• ISBN-13: 978-1605660240
• Ký hiệu phân loại: 658.872 Telemarketing and direct marketing both formerly 658.84
• Thông tin xuất bản: Hershey, PA : Medical Information Science Reference, 2009
• Mô tả vật lý: p. cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 47433
• Chủ đề: 1. Electronic commerce; 2. Information technology--Management; 3. Internet

Includes bibliographical references and index.

Tóm tắt

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.