Yes! : 50 scientifically proven ways to be persuasive

• Tác giả: Robert B Cialdini, Noah J Goldstein, Steve J Martin
• Ngôn ngữ: eng
• ISBN-10: 1416570969
• ISBN-13: 978-1416570967
• Ký hiệu phân loại: 658.45 Communication
• Thông tin xuất bản: New York : Free Press, 2008.
• Mô tả vật lý: xii, 258 p. ; , 21 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 48451
• Chủ đề: 1. Business communication; 2. Interpersonal communication; 3. Marketing; 4. Persuasion (Psychology)

Includes bibliographical references (p. 233-246) and index.

Tóm tắt

Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.