Marketing on the Internet : seven steps to building the internet into your business

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Tác giả: Jan Zimmerman

Ngôn ngữ: eng

ISBN-10: 1885068948

ISBN-10: 1936188007

ISBN-13: 978-1885068941

ISBN-13: 978-1936188000

Ký hiệu phân loại: 658.84 Export marketing

Thông tin xuất bản: Gulf Breeze : Maximum Press, 2003

Mô tả vật lý: 1 online resource (xxvii, 456 pages) : , illustrations.

Bộ sưu tập: Khoa học ứng dụng

ID: 146736

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
Includes bibliographical references and index.
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