Black social dance in television advertising : an analytical history

• Tác giả: Carla Stalling Walter
• Ngôn ngữ: eng
• ISBN-10: 0786459441
• ISBN-13: 978-0786459445
• Ký hiệu phân loại: 793.308996073 Social, folk, national dancing
• Thông tin xuất bản: Jefferson, N.C. : McFarland & Co., 2011
• Mô tả vật lý: ix, 190 p. : , ill. ; , 23 cm.
• Bộ sưu tập: Kiến trúc, nghệ thuật, hội họa
• ID: 155280
• Chủ đề: 1. African American dance--History; 2. African Americans--Social life and customs; 3. Dance--Anthropological aspects--United States; 4. Dance--Social aspects--United States; 5. Popular culture--History--United States; 6. Television advertising--Social aspects--United States

Includes bibliographical references (p. 169-187) and index.

Tóm tắt

"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.