Brands and Gaming [electronic resource] : The Computer Gaming Phenomenon and its Impact on Brands and Businesses

• Tác giả: M Avery, T Farrand, D Nichols, T Rowley
• ISBN-13: 978-0230286573
• Ký hiệu phân loại: 658 General management
• Mô tả vật lý: VIII, 168 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 305998
• Chủ đề: 1. Communication; 2. Culture-Study and teaching; 3. Management; 4. Marketing; 6. Cultural Studies; 8. Media and Communication

Tóm tắt

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development.