Brand Revolution [electronic resource] : Rethinking Brand Identity

• Tác giả: M Sicard
• ISBN-13: 978-1137019493
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: IX, 171 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306725
• Chủ đề: 1. Communication in organizations; 2. Leadership; 3. Marketing; 4. Retail trade; 5. Sales management; 6. Strategic planning; 8. Business Strategy and Leadership; 9. Corporate Communication; 10. Sales and Distribution; 11. Trade and Retail

Tóm tắt

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.