Beyond the Low-Cost Business [electronic resource] : Rethinking the Business Model

• Tác giả: Giménez Josep Francesc Valls.
• ISBN-13: 978-1137277534
• Ký hiệu phân loại: 658.4092 Executive management
• Mô tả vật lý: XIII, 199 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306734
• Chủ đề: 1. Economics; 2. International business enterpris; 3. International economics; 4. Leadership; 5. Service industries; 6. Tourism; 7. Business Strategy/Leadership; 8. Economics, general; 9. International Business; 10. International Economics; 11. Services; 12. Tourism Management

Tóm tắt

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.