Beyond the Business Plan [electronic resource] : 10 Principles for New Venture Explorers

• Tác giả: S Bridge, C Hegarty
• ISBN-13: 978-1137332875
• Ký hiệu phân loại: 658.4012 Executive management
• Mô tả vật lý: XVII, 275 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306850
• Chủ đề: 1. Communication in organizations; 2. Development economics; 3. Entrepreneurship; 4. Leadership; 5. Management; 6. New business enterprises; 7. Small business; 8. Strategic planning; 9. Business Strategy and Leadership; 10. Corporate Communication; 11. Development Economics; 14. Small Business

Tóm tắt

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.