Big Social Mobile [electronic resource] : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

• Tác giả: D Giannetto
• ISBN-13: 978-1137410405
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XVI, 240 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 307016
• Chủ đề: 1. Business intelligence; 2. Economics; 3. Marketing research; 4. Marketing; 7. Market Research and Competitive Intelligence

Tóm tắt

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.