Brand Media Strategy [electronic resource] : Integrated Communications Planning in the Digital Era

• Tác giả: A Young
• ISBN-13: 978-1137447715
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XII, 246 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 307041
• Chủ đề: 1. Electronic commerce; 2. Leadership; 3. Marketing; 4. Strategic planning; 6. Business Strategy and Leadership; 7. E-Business

Tóm tắt

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.