Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA

• Tác giả: G Hopkins
• Ngôn ngữ: eng
• ISBN-13: 978-0230278042
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XIV, 330 p. : , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306390
• Chủ đề: 1. International business enterprises; 2. International economic relations; 3. Leadership; 4. Management; 5. Marketing; 6. Sports sciences; 7. Strategic planning; 9. Business Strategy and Leadership; 10. International Business; 11. International Economics; 13. Sport Science

Tóm tắt

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.