Breakthrough Marketing Plans [electronic resource] : How to Stop Wasting Time and Start Driving Growth

• Tác giả: Tim Calkins
• ISBN-13: 978-1137107619
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: VII, 248 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306709
• Chủ đề: 1. Business intelligence; 2. Economics; 3. Knowledge management; 4. Leadership; 5. Marketing research; 6. Marketing; 7. Operations research; 8. Strategic planning; 10. Business Strategy and Leadership; 12. Knowledge Management; 13. Market Research and Competitive Intelligence; 14. Operations Research and Decision Theory

Tóm tắt

 Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time
  they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.